Announcements

Bleached Shades Now Available for VITA Classical Shade Guide

Bleached Shades are now available for the VITA Classical Shade Guide, the recognized leader in the field of tooth shade determination. Tooth whitening has become a popular way for many patients to improve their smile, but finding just the right shade match can be very difficult. VITA Bleached Shades offer the dentist a practical tool… • Read the rest

Vident and Claude Sieber Team up to Present Visual Elements Course

(Brooklyn, NY) – VITA North America and renowned instructor and ceramist, Claude Sieber, MDT, teamed up to offer a two-day, hands on workshop that integrates all the visual elements necessary to reproduce a natural tooth using VITA ceramics. Held at the New York City College of Technology in Brooklyn, participants were guided through the process… • Read the rest

Vident adds Youtube Channel

VITA North America is proud to announce the VITA North America Videos Youtube channel. Be sure to subscribe and check back often, as updates happen frequently. Click and subscribe using the link below to explore videos ranging from the proper setup and use of the VITA Easyshade Compact to 2- and 3- layer buildups using… • Read the rest

Longtime Vident CEO and Founder Wayne Whitehill Retires

Longtime VITA North America executive, Wayne Whitehill, recently announced his retirement as CEO, effective August 1.  Mr. Whitehill will stay on as a VITA North America Board Member and consultant for the near term. President Fred Ketcho has taken over as the new CEO. One of the original founding members of the company, Wayne Whitehill,… • Read the rest

Vident Hosts DSG Labs for In-Depth Porcelain Training

Dental Services Group (DSG) lab managers recently made a commitment to use VITA porcelain materials in their dental laboratories, prompting VITA North America to organize a 3-day symposium to provide training and implementation support. Led by VITA North America Technical Instructor Ken Chizick, R.D.T., C.D.T., DSG lab managers from around the globe recently traveled to… • Read the rest

VACUMAT 6000 Furnace Receives Prestigious iF Product Design Award

Since 1953, iF International Forum Design has invited international manufacturers and designers to enter their products in the iF Product Design Awards. Design experts from all over the world come together to evaluate product entries that exemplify design excellence. Judging criteria for the product entries include choice of materials, finish, degree of innovation, environmental impact… • Read the rest

VITA sponsors SCAD 3rd Annual Conference

VITA is proud to be a sponsor of The Society for Color and Appearance in Dentistry (SCAD) 3rd Annual Conference, September 23-24, 2011. The meeting will feature high-quality, evidence-based information on color-related issues in dentistry presented by many of the key opinion leaders in this field. Learn more at scadent.org The Society for Color and… • Read the rest

VITA Becomes Platinum Sponsor of 2011 Academy of Dental Materials

VITA has signed on as a platinum sponsor of the Annual Meeting 2011 of the Academy of Dental Materials which will take place in Bahia, Brazil, October 13-15. The Academy of Dental Materials was founded in 1941 as a consortium of dental professionals who were interested in the development and application of new materials to… • Read the rest

Plotting Your Strategy: JDT Interviews Vident President Fred Ketcho

When Fred Ketcho became president of VITA North America, he walked into the industry with a limited background in the dental laboratory field. But that didn’t last long. He dove right in, perused the market research, met industry professionals and implemented a strategic plan. Recently, he paused his busy schedule to answer a few questions… • Read the rest