Plotting Your Strategy: JDT Interviews Vident President Fred Ketcho

When Fred Ketcho became president of VITA North America, he walked into the industry with a limited background in the dental laboratory field. But that didn’t last long. He dove right in, perused the market research, met industry professionals and implemented a strategic plan. Recently, he paused his busy schedule to answer a few questions from the Journal of Dental Technology about strategic planning and what lessons dental laboratory owners could learn from the company’s experience. Read a summary of the interview in the May issue of JDT Magazine or read the complete interview online at JDT Unbound by clicking here