VITA Announces New VITA North America President

VITA North America President, Matt O'Connell

VITA North America President, Matt O’Connell

VITA is proud to announce that Matthew O’Connell has joined the company as the President of VITA North America, effective immediately. The announcement was made by VITA North America CEO Dr. Emanuel Rauter and the Board of Directors after a nationwide search. Dr. Rauter added, “Matt’s extensive experience in product sales within the dental industry and his enthusiastic attitude were keys in our decision. We feel Matt is uniquely qualified to lead VITA North America.”


Matt comes to VITA North America from Sonendo, Inc., where he was Vice President of Sales.  For more than twenty years he was with Ormco International, most recently serving as Vice President of Global Sales. He also held sales and management positions at Ormco, based in Orange, California, and spent time in Mexico City, spearheading Ormco efforts in Latin America. Matt also served as the Managing Director of Ormco Europe, based in Amersfoort, Netherlands.


Matt’s undergraduate degree is from San Francisco State University and he has a Masters in Latin American Studies from University of California, Santa Barbara. Matt, who is married and has two daughters, lives in Irvine, California.